Sam Dudley

“Nationally there is signage once individuals pass through the gate, but there is limited signage on the gate itself as people enter the walkway, only a short distance from the "decision point." Increasingly, more people wear earphones and are therefore less aware of their surroundings. Introducing clear pictorial signage on the gate, before individuals enter the 'decision point' area, such as an image of earphones with a line through them, may help alert users at the right moment. Visual cues generally attract initial attention more effectively and support rapid comprehension, while sound cues tend to create a stronger emotional connection. However, using both visual and auditory cues may together provide a more effective form of communication.”